Tech note FS1351
Does FlashStats report "visits"? What is a "hit" or a "page view"?
Technically, the definition of a "hit" is a request for any object on
your website. This value has obvious problems when it comes to
defining how many times various web pages have been looked at. "HTTP
Requests" in FlashStats is more or less equivalent to raw hits. In
FlashStats, often the hits to images are subtracted from this total by
the "Filter out requests for specific file types" field in the report
To improve on hits, the concept of a "page view" has been defined. A
"page view" is a request to a single html page. In FlashStats, if
requests for images and other binary data are filtered, the report
"Top URLs Requested" is usually a mark of page views for those pages
listed. And then "HTTP Requests" becomes the sum of those page views.
The definition of "visit" is the result of one person (or program)
visiting your site and requesting any number of pages. FlashStats
does not currently report any form of visits. The determination
varies among Log Analysis programs and there unfortunately is no
standard to determine what a visit is. Usually a visit is counted as
a single IP address that has made requests. After no requests for a
specified period of time (30 min to 2 hrs) the
visit is considered to have ended. A user can bring up a web page, go
out to lunch, and continue surfing that site and be counted as two
visits. A single IP can be an AOL proxy server that serves hundreds
of people and only be counted as one visit. So the real visits can be
difficult to determine. Maximized Software is considering adding a
visits report to FlashStats in the future.
Some people wonder if referrers can show visit information. The "Top
Referrers To Your Site" report only shows unique referrers not unique visits. A single user can
come to your site from more than one referer. And there is no referrer if somebody goes directly to
your site by typing in a URL or clicking on a bookmark. So the Referers report in no way
reflects the number of visits to your have.
Here are some articles with good discussion of "hits", "page views",
Ask the Surf Guru: What is the difference between a "hit" and a "visit"?